I was hired to redesign an existing printed massage therapy gift certificate for a chiropractic office. These gift certificates are a major selling point for the busy office during the holiday season and Mothers day. The gift certificates are also effective way to generate new repeat clients as they are often given by current patients to their friends and family members who have never been to the office, then often return. The previous gift cards were generic cards ordered from a medical supply store. They were dated and did not have critical information such as the office’s name and did not completely satisfy the needs of the client.
My redesign included additional information such as a place to write an expiration date, card number, and a place to verify authorization. I worked with a print shop to gather quotes, proofs, and final deliverables and later redesigned their patient referral git certificates.